About the Brand

Planters began as a vision in the mind of a young Italian immigrant named Amedeo Obici. Little did he know that the small business he began in 1906 would grow into the world's grandest nut company.

Planters ad, 1949Obici, along with his friend and business partner Mario Peruzzi, founded Planters Peanut Company in Wilkes-Barre, Penn., in 1906. Seven years later, Obici built his first processing plant in Suffolk, Virginia. Mr. Peanut didn't come along until 1916, when a schoolboy named Antonio Gentile submitted his sketch to win a Planters contest for a brand icon.

A commercial artist later added a top hat, monocle, and cane. The company's first ad, appearing in the Saturday Evening Post in 1918, was also the first for a salted nut. The hugely popular dry-roasted version of Planters peanuts made its debut in 1962. Later introductions have included unsalted and roasted peanuts, Planters Trail Mix, Honey-Roasted Peanuts and Cashew Mix, and more recently, NUTrition.

For more than 100 years, Planters has built a reputation and a powerful brand by offering superior quality and product innovation.

Planters is a member of the Kraft family of brands.

About Kraft

Kraft has come a long way since 29-year-old James L. Kraft moved from Ontario, canada, to Chicago and started selling cheese to grocers from a horse-drawn wagon. In fact, the story dates back further, since for more than 200 years, many companies have united to make Kraft Foods what it is today.

It started before the Revolution--in Dorchester, Massachusetts--when, in 1765, a local physician, Dr. James Baker, went into partnership with a young Irish chocolate-maker, John Hannon. It was America's first chocolate mill, where, in 1780, they made a blend of quality chocolate called Baker's chocolate.

Baker's chocolate was the first of a long list of companies that have joined Kraft Foods, Inc., in making good food for busy families.

In 1988, Kraft became part of Philip Morris Companies Inc., and a year later Philip Morris Companies combined Kraft and General Foods Corp. to form Kraft General Foods, the largest food company in the U.S. Some of the most popular and well-known brands in the Kraft family include Maxwell House, Yuban, Oscar Mayer, Breakstone, Grape-Nuts, Jell-O, Post, Minute Rice, Cheez Whiz, Cracker Barrell, Tang, Cool Whip, Shake 'N Bake, Stove Top, General Foods International Coffees, and many, many more.

Planters Tropical Fruit & Nut Trail Mix combines nutty, fruity, sweet and salty flavors for a snack experience that feeds all your cravings. This trail mix features six different components, including roasted peanuts, banana chips, raisins, yogurt covered raisins, pineapple and cashews.

With a tropical blend of flavors, this fruit and nut mix is ideal for lazy summer days by the pool or warm nights by the campfire. Pack a bag of trail mix in your beach bag so you're always ready for a tasty treat while enjoying fun in the sun. This delicious roasted cashews and peanuts trail mix contains 150 calories per serving, so you can enjoy it by the handful. These 6 ounce bags of trail mix are resealable and made for easy convenience.