Clean & Safe Ingredients…High Performance – We eliminated the fluoride and other common toothpaste chemicals and replaced with healthier high performance ingredients to create a premium charcoal toothpaste that effectively removes plaque, naturally whitens and freshens breath…your mouth will be amazed.

Davids is Fluoride Free, Sulfate Free (no SLS), with No Artificial Flavors / Colors / Preservatives, and Vegan (no animal by-products).|Safe & Gentle Whitening – bamboo charcoal powder used to gently remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA (abrasive rating) of 111 to effectively remove plaque and surface stains while being enamel safe for daily brushing.

Safe range for your enamel per ADA (American Dental Association). Smooth and creamy / non-gritty texture.|Healthy Mouth – formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Plaque is the main enemy of teeth and Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean.

Birch xylitol is used to support your oral health. Healthy mouth for a healthy you.|Sustainable Focused – Davids ditched the plastic tube, and exchanged for a recyclable metal tube, which is better for the planet and looks better on your counter. A metal tube roller is include with each tube to roll the tube and squeeze out all the toothpaste…genius right!|Made in USA – Uses 98% USA origin ingredients for the highest quality possible and to support US jobs. Higher grade ingredients translates into a higher performance toothpaste